I've always maintained that photographing people is about relationship building, trust and honesty. This clip, which is 3 mins long goes to prove that very thing.
These photographers are all taking pictures of the same person, he is however being introduced to them as a different person / character. So whilst they are not shooting the same character it is the same face & body.
What is interesting is that all of the photographers have shot him differently, according to how they interpret the character they are told he is ..
When a client asks me to shoot a portrait like this one here it is important for me to get to know them, understand them and plan what it is I'm going to do with them ... no shocks on the day. Often I spend more time preparing for a portrait session than shooting it ...
The full article for the video clip is here ... go take a look